Roses is located in the Spanish region of Catalonia on the Costa Brava. This is the biggest resort on the northern stretch of the Costa Brava, just 30 kilometres south of the French border. Roses is steeped in history with origins going back to the 8th century BC when the first settlers arrived here from ancient Greece. The 1960s saw the arrival of international tourists who have since transformed this centuries old fishing port into a thoroughly modern and popular holiday destination.

The town's location on the ruggedly beautiful Costa Brava, at the north eastern end of the wide sweeping bay of Roses with good transport links to all the major European capitals, meant it was ripe for development as a major tourist centre.